A bargain! That is how free classified advertisements can appear at first glance. In the end, you can market your advert all around the net, and it will not cost you a penny. Really? If your ad results in no sales, then it has charged you.
On the other hand, post ad for free can be quite useful if done correctly. Because if you check the free classified ad sites regularly you do not see them again. Ads that work reappear and reappear, sometimes for ages. Why? Since they are working.
Do you know the single most important mistake advertisers make when using free classified advertisements? Isolating this significant flaw can make a massive difference to the success you can expect with online classified advertisements.
The single most significant mistake advertisers make is:
If it's not to market, why would advertisers do free classified advertisements? With the vast majority of classified sites, there are strict limitations, and this applies even more to newspaper classifieds.
Really, can you describe enough or convince the prospect in a few phrases in a classified advertisement to create a sale? Frequently to close a sale you will need to provide a persuasive sales pitch. You will need to highlight benefits, advantages, and benefits to the possible customer for the service or product you're offering. You can't possibly do this in a few words.
Again and again, you see higher priced items available merely stating issue and cost. How many men and women will respond to ads like this?
So how should you approach a free classified advertising effort? By using your classified advertisement as a lure, not as a sales pitch. The entire point of your ad should revolve around this one variable, capturing the attention, anticipation, even excitement of your potential and motivate them to take another step.
What's the next step? That is up to you. You could use your classified advertisement to raise your mailing list subscribers. So offer you a gift in the headline of your classified and then place a form on your landing page for prospects to enter their name and email address.
Or you might want the possibility to click through to your sales page that has lots of copy to inspire them to purchase.
Whichever option you choose, ensure that you use free classified advertisements to only hook the prospect, not sell them. This means sitting down and considering the headline. Craft it, sweat a bit over it and examine it.
Bear in mind; people act on emotions. Is there a way on your headline you'll be able to touch their hot button and activate an emotion that will make them want to click through to the next step? Be certain you differentiate in mind the difference between benefits and features in regards to the service or product you're offering.
It's quite easy to overlook this and make the headline revolve around a feature. Every attribute has a corresponding advantage. Center the headline around the advantage, not the attribute. What is in it for your customer? Make that message shout out loud and clear and you ought to have no issue with free classified advertising.