If you watched a movie on YouTube in 2015, chances are you've seen, Tai Lopez. Lopez bills himself as a self-help guru about the "good life," who can help you achieve your full potential through his "67 Steps Program to the fantastic Life." His famous video advertisement, shot selfie-style, extolls the virtues of knowledge on materialism--moments after showing off his Lamborghini. The commercial, dubbed "here in my garage," became so instantly loved/hated which parody and remix videos soon followed, and the internet collectively wrote Lopez's business off as a "get rich quick" scheme.
Those who have attempted Lopez's "67 Steps Program" also have their complaints. One such man, Scott Godar, purchased the program and made it through 15 hour-and-a-half videos of Tai speaking before he asked for a refund. That's all he is," Godar explained me. "I have watched a dozen and a half motivational videos on YouTube and got more from them than Tai's program. They are one in the same and preach the same regurgitated information. Tai's program is Tony Robbins, and YouTube inspirational videos rolled up into hour-and-a-half long sessions of listening to Tai talk." The program--which includes the above 67 steps, videos of Lopez pontificating, life-coaching calls from Lopez, book-of-the-day recommendations, and other "super bonus content"--costs $67 per month. A recurring complaint among those who've signed up is that they did not realize that they had been entering into a recurring billing cycle that they were not able to cancel their subscription. Others have argued that Lopez's advice isn't all that publication since many of his talks piggyback off more established luminaries of the inspiration and business spaces. Many point to Jack Canfield's The Success Principles, a 2006 publication with its own 67 steps, they claim Lopez straight-up stole and repackaged. A few months ago, Tai released the follow-up ad to his Lamborghini spot, this time showing off a Ferrari. Who the hell is this guy? I wondered. Is Tai Lopez a snake-oil salesman, a business savant, or something else entirely? I met up with him in his house in the Hollywood Hills, at the very garage in which he filmed his most famous video ad, to find out.
0 Comments
Leave a Reply. |
Archives
November 2020
Categories |